The AFC Asian Cup Australia 2015 will kick off on Friday, January 9th in Melbourne. As the exclusive tire partner and official sponsor for the AFC Asian Cup Australia 2015, Continental Tires now launches a series of campaigns to facilitate and raise the football passion all over APAC region under the theme of “Thrill of Technique”. “Football, the world's number one sport, its passion, techniques and spirit of teamwork characterize Continental Tires brand DNA perfectly. With long history of football sponsoring all over the world, Continental Tires shows the commitment to football and will continuously communicate through this platform.” said Antonio Lopes de Seabra, Executive Vice President of Continentals Business Unit Replacement APAC, Passenger and Light Truck Tires.
To engage consumers during the event in a fun way, Continental Tires encourages fans to share their football passion with friends on social platforms like f.e. facebook, twitter, line or wechat. With the insight of football fans preferences for star posters and postcards as well as the booming trend towards selfies, a DIY footie app has been designed and launched now in China, Korea and Japan. The DIY footie app allows consumer to take a selfie and choose one pre-designed template out of 80 with diversified styles, themes and football player positions. A postcard image with consumers’ own faces are generated automatically. If one consumer shares this image on his or her social SNS and get ten plus likes from friends, the designed postcard will be printed out and sent to this fan as a souvenir.
Hot air balloons will fly in five major match cities of Australia: Sydney, Melbourne, Canberra, Gold Coast and Brisbane. Big orange hot air balloons marked with AFC and Continental Tires logo floating in the blue sky are to celebrate this football festival in the APAC region. Apart from Conti-Football Balloon, there will also be Conti-buses shuttling on streets of the match cities. Further activities will take place during the matches to fuel football passion from the fans like the Conti-Challenge in the fan zone, Fan Of the Match and Player Escort.
As a four-year sponsoring partner of China National Team, Continental Tires China wants to leverage the Asian Cup 2015 to connect the positive emotion football fans with the premium tire brand Continental and to increase its brand awareness. The “12th person” campaign was initiated with the idea of “searching for the 12th person for Team China” and invite the fans to cheer for Team China during the Asian Cup 2015. Football fans will be addressed mainly through digital platforms meanwhile the winner will fly to Australia to see Team China play.
“Fans all over the world are passionate about the players’ skills and precision, Continental Tires make sure the performance regarding braking, handling and cornering for your ride based on leading tire technology engineered in Germany. Therefore technique is the perfect linkage between tires and football”, said Jing Wang-Winter, Marketing Director, Continental Business Unit Replacement Asia Pacific, Passenger and Light Truck Tires.